Skin care for the cold season
This will keep your skin healthy and radiant

If your skin could choose a comfortable climate, then it would probably opt for the warm, humid climate of the rainforest, because the conditions are ideal there: it can absorb enough water and produce sebum, making it radiantly beautiful and supple. In our region, the weather unfortunately cannot serve with skin-care properties – especially not […]

Cedar oil: power for the body and mind

Its color is reminiscent of honey, its consistency is viscous and its scent woody with a spicy touch: cedarwood oil, or cedar oil for short, is a versatile oil with a long tradition. The precious essential oil is obtained by steam distillation from the wood of cedar. The Moroccan evergreen conifer can reach a height […]

The five elements of TCM

Our entire universe, our world, the nature around us and also our human organism can be assigned to the five elements from the perspective of Traditional Chinese Medicine. The five elements or phases of transformation are wood, fire, earth, metal and water. They are directly dependent on each other: The wood nourishes the fire so […]

Every spring is a new beginning:
The transformation phase wood

When nature slowly wakes up again from its hibernation and suddenly sprouts the green from every little crack, it is finally here: the spring. In Traditional Chinese Medicine, spring is the change phase of wood, which begins in February and lasts until the end of April. Just as nature draws new life energy, we too […]

In harmony with the biorhythm:
The Chinese organ clock

TCM organ clock

We are currently living in the most hectic age of human history. Our daily rhythm is determined by our well-structured everyday life: we get up when we have to go to work – some of them are already at 4 o’clock in the morning, while others may only arrive at 8 o’clock in the evening […]

Divine Beauty:
The name patron of Ashéra Cosmetics

Under the name of Ashéra, our natural cosmetics combine the best of two cultures: traditional Chinese medicine from the East and modern cosmetic research from the West. But how did our brand name “Ashéra” come about? The name was inspired by the Canaanite mother goddess and fertility queen Aschera, also known as Astarte. She is […]

When sun and heart are shining: The transformation phase Fire


Full of verve the sun is just smiling down on us, the flowers are blooming in bright colors and the sky is almost cloudless. Summertime is here and in TCM it means: the fire is now in its element. After the element wood, the hottest of all phases of change has begun. Like the flames […]