The Yang-color red:
The carrier of good wishes

Strength, power and warmth – hardly any other color is associated with as many positive properties as the color red. This color has a special status in the realm of the rising sun, because here the radiance of the red tones is deeply connected with the history and the cultural way of life. Red is the highest yang color and also the most popular color in China. Its traditional symbolism still plays an important role in all areas of everyday life.

Systematic colors – the millennia-old color theory of China

The population of China has a very special relationship with colors, because already in the first millennium BC a strict color theory was developed, which had an effect on people’s everyday life. The colors known at the time were initially divided into five main and intermediate colors. The main colors were green, white, red, black and yellow, which in turn were assigned to the elements or phases wood, metal, fire, water and earth as well as the cardinal points east, west, south, north and center. Those colors in between, such as pink or blue violet, were called intermediate colors. For a long time, the colors of clothing, everyday objects, house walls and even food were selected according to the five-element teaching. According to the “Book of Rites”, only main colors could be selected for the top and only intermediate colors for the skirt – personal preferences could not be expressed. During the Sui (581-618) and Tang (618-907) dynasties, colors were also closely linked to hierarchies of rank and the color red was reserved for high officials. The common people had to be satisfied with shades of white or ocher. The fall of the Qing dynasty in 1911 finally marked the end of the color code. Then the Chinese people were finally allowed to enjoy colorful robes.

The color red: a symbol of joy, happiness and prosperity

The close relationship between the Chinese and the majestic color red has been around for a long time. The bright signal color has stood for influence and prosperity for more than 1000 years. It is no coincidence that many facades of old temples and palaces, e.g. the Forbidden City, shine in red. But the most striking of all colors shouldn’t be missing even at festivities: at New Year celebrations, birthdays or even weddings, the color red dominates wherever you look – from the robes to decorations to red envelopes, in which congratulations and monetary gifts are presented.

Colors in the TCM

Whether we are aware of it or not, colors can affect us on a psychological and physical level and control our immune system, blood pressure and even muscle activity. For example, the color pink can have a calming effect, while red can have an activating effect on us. In TCM, red is the highest yang color and is used to attract happiness and keep away evil forces. It has a strengthening and energizing effect – especially now in winter when the Yang energy is steadily falling. Our golden jar of Ashéra Yin Yang Balance 24-hour facial cream has also recently been presented in a red outer packaging. The color combination of vermilion and gold symbolizes extraordinary happiness and wealth and underlines the high quality of our product and its precious ingredients.